AI Customer Cohort & Retention Analysis
Fullcart automatically segments your customers into cohorts by acquisition date, channel, or behavior and tracks their retention, spend, and engagement over time. Ask any retention question in plain English and get visual cohort tables instantly.
Why This Matters
Understanding how different groups of customers behave over time is critical for growth, but building cohort analyses manually requires advanced spreadsheet skills and hours of data wrangling. Most merchants never get around to it.
The Solution
Here's how Fullcart helps you handle all sorts of tasks when it comes to running your store.
- Automatic Cohort Segmentation
- Customers are automatically grouped by first purchase month, acquisition channel, or any custom attribute you define.
- Visual Retention Tables
- Color-coded cohort grids show exactly how each group retains over time with drill-down into individual customer behavior.
- LTV Projection by Cohort
- AI projects future lifetime value for each cohort based on early behavior patterns so you can forecast revenue confidently.
- Churn Risk Identification
- Proactively surfaces cohorts and individual customers showing signs of disengagement before they churn.
Get Started with AI
Try a sample prompt on Fullcart to see it in action.
Show me a retention cohort table for the last 12 months
Monthly cohort grid showing the percentage of customers who return each month after first purchase.
Which acquisition month had the best 90-day retention rate?
Ranked list of monthly cohorts by their 90-day repurchase rate to identify your strongest acquisition periods.
Compare retention rates between customers acquired via paid ads vs organic search
Side-by-side cohort comparison showing how channel of acquisition impacts long-term retention.
What percentage of customers who bought in January are still active?
Single-cohort deep dive showing the retention curve and current active rate for a specific month.
Show me how my overall retention rate has trended over the last year
Retention trend line across all cohorts to track whether your customer loyalty is improving or declining.
Connect your entire ecommerce stack
Fullcart integrates with the platforms you already use—Shopify, Meta Ads, Amazon, and more—so you can manage everything from one place.
Connect your storeExplore More Use Cases
Identify and Nurture High-Value Customers
Fullcart analyzes your customer data to automatically identify VIP segments based on lifetime value, purchase frequency, and engagement. It surfaces at-risk high-value customers and recommends personalized retention strategies to protect your most important revenue.
Calculate and Improve Customer Lifetime Value
Fullcart calculates LTV at the individual and cohort level using your actual order history, margins, and retention data. AI identifies the behaviors and channels that produce the highest-value customers, helping you allocate marketing budget where it generates the most long-term profit.
AI-Powered Customer Segmentation
Fullcart's AI automatically discovers high-value customer segments by analyzing purchase patterns, browsing behavior, and engagement data. Segments update dynamically so your marketing always targets the right audience with the right message.
Analyze Your Shopify Store Data with AI
Fullcart connects directly to your Shopify store and lets you ask questions in plain English. Get instant answers about sales trends, customer cohorts, product performance, and more without touching a spreadsheet.
AI-Powered Ecommerce KPI Dashboard
Fullcart consolidates your most important ecommerce metrics into a single AI-powered dashboard. Ask for custom reports, set up trend alerts, and get weekly performance summaries delivered automatically without configuring a single chart.
Generate Shopify Sales Reports with AI
Fullcart generates polished, shareable sales reports from your Shopify data on demand. Describe the report you need in plain English, and AI builds it with the right charts, tables, and commentary ready to share.
Ready to put this to work?
Fullcart automatically segments your customers into cohorts by acquisition date, channel, or behavior and tracks their retention, spend, and engagement over time. Get started with Fullcart for free.
*Always free, no card required