Manage Google Ads for Your Ecommerce Store
Fullcart syncs your Google Ads data with Shopify to provide a clear picture of which campaigns, products, and keywords drive real revenue. AI monitors your campaigns continuously and delivers specific recommendations to improve performance and reduce wasted spend.
Why This Matters
Google Ads for ecommerce involves managing Shopping campaigns, Performance Max, Search, and Display across a complex platform. Most store owners struggle to optimize bidding strategies, product feed quality, and keyword targeting while maintaining profitable ROAS.
The Solution
Here's how Fullcart helps you handle all sorts of tasks when it comes to running your store.
- Shopping & PMax Performance Tracking
- Monitor Google Shopping and Performance Max campaigns with true ROAS calculated from Shopify order data, not Google's inflated attribution.
- Search Term Analysis
- AI reviews your search term reports to identify high-converting queries to bid on and wasteful terms to add as negatives.
- Product Feed Optimization Alerts
- Get notified about disapproved products, missing attributes, and feed quality issues that limit your ad visibility.
- Bid Strategy Recommendations
- Receive AI-powered suggestions on bidding strategy changes based on campaign maturity, conversion volume, and competitive landscape.
Get Started with AI
Try a sample prompt on Fullcart to see it in action.
What's my ROAS for Google Shopping vs Performance Max campaigns?
Compares return on ad spend between Shopping and PMax campaigns using Shopify-verified revenue data.
Which Google campaigns are profitable and which are losing money?
Ranks all Google campaigns by true profitability after accounting for product costs and ad spend.
How does my Google Ads performance compare this month vs last month?
Month-over-month comparison of key metrics including spend, revenue, ROAS, and CPA across all Google campaigns.
What's my conversion rate trend for Google Shopping over the past 90 days?
Tracks Shopping campaign conversion rate changes over three months to identify seasonal patterns and performance shifts.
Which Performance Max asset groups are driving the most revenue?
Breaks down PMax performance by asset group to show which creative and audience combinations work best.
Connect your entire ecommerce stack
Fullcart integrates with the platforms you already use—Shopify, Meta Ads, Amazon, and more—so you can manage everything from one place.
Connect your storeExplore More Use Cases
Optimize Your Ad Spend with AI
Fullcart pulls data from Meta, Google, and TikTok into a single view and uses AI to identify where your ad dollars are working and where they are wasted. Get actionable recommendations on budget reallocation, creative refresh, and audience targeting.
Lower Your Customer Acquisition Cost
Fullcart calculates your true customer acquisition cost by combining ad spend data from all platforms with Shopify first-time customer data. AI identifies the most cost-effective acquisition channels, audiences, and strategies, then provides specific recommendations to reduce CAC while maintaining volume.
Optimize Facebook & Instagram Ad Campaigns
Fullcart connects your Meta Ads account directly to Shopify so you can see true campaign performance based on actual orders. AI analyzes your campaigns in real time and provides specific recommendations to improve targeting, refresh creatives, and scale winners.
Run High-ROAS TikTok Ad Campaigns
Fullcart integrates your TikTok Ads data with Shopify to cut through attribution noise and show real campaign performance. AI provides creative strategy recommendations tailored to TikTok's format and helps you scale what works while cutting what doesn't.
Cross-Channel Ad Attribution for Ecommerce
Fullcart uses Shopify as the single source of truth for revenue and maps each order back to the ad touchpoints that influenced it. AI builds a unified attribution picture across all your ad platforms so you can see true channel contribution and allocate budget with confidence.
Build Smarter Retargeting Campaigns
Fullcart uses Shopify customer and behavioral data to build intelligent retargeting segments based on actual purchase intent. AI recommends which audiences to retarget, what messaging to use, and how much budget to allocate to each segment for maximum conversion at the lowest cost.
Ready to put this to work?
Fullcart syncs your Google Ads data with Shopify to provide a clear picture of which campaigns, products, and keywords drive real revenue. Get started with Fullcart for free.
*Always free, no card required