Track True Profit Margins by Product
Fullcart's financial analyst pulls in all your cost data — COGS, shipping, fulfillment, transaction fees, ad spend, and returns — to calculate true net profit margins at the product and variant level. AI surfaces margin trends and flags products losing money so you can act fast.
Why This Matters
Most ecommerce brands only see top-line revenue, not true profitability. Hidden costs like shipping, transaction fees, returns, and ad spend eat into margins, but without granular product-level tracking, you can't identify which products actually make money.
The Solution
Here's how Fullcart helps you handle all sorts of tasks when it comes to running your store.
- Product-Level P&L Breakdown
- See revenue, COGS, shipping, fees, ad spend, and net profit for every product and variant in one unified view.
- Margin Trend Detection
- AI monitors margin changes over time and alerts you when a product's profitability drops below your threshold.
- Hidden Cost Identification
- Automatically surface costs that are silently eroding margins, from rising shipping rates to increased return rates.
- Profitability Ranking
- Rank all products by true net margin so you can prioritize promoting winners and fixing or discontinuing losers.
Get Started with AI
Try a sample prompt on Fullcart to see it in action.
What are my true profit margins after all costs?
Get a full breakdown of net margins across your catalog including all hidden costs.
Which products have the highest net profit margin?
Rank products by true profitability after accounting for COGS, shipping, fees, and ad spend.
Show me products where margins have declined this month
Identify products experiencing margin compression so you can investigate root causes.
What's my average margin by product category?
Compare profitability across product categories to inform merchandising decisions.
Which variants of my best-sellers are least profitable?
Drill into variant-level margins to find underperformers within popular product lines.
Connect your entire ecommerce stack
Fullcart integrates with the platforms you already use—Shopify, Meta Ads, Amazon, and more—so you can manage everything from one place.
Connect your storeExplore More Use Cases
Optimize Your Pricing Strategy with AI
Fullcart analyzes your historical sales data, margin structures, and market positioning to recommend optimal price points for every product. AI models demand elasticity and simulates the revenue impact of pricing changes before you commit, helping you maximize both volume and profit.
Identify and Clear Dead Stock with AI
Fullcart surfaces every slow-moving and dead stock item in your catalog with clear financial impact data. The AI recommends specific clearance strategies, optimal discount levels, and bundling opportunities to recover cash and free up warehouse space.
Plan Seasonal Sales & Promotions with AI
Fullcart analyzes your historical seasonal performance, customer purchase patterns, and inventory positions to build optimized promotion strategies. The AI recommends discount structures, timing windows, and audience targeting that maximize revenue while protecting margins.
Reduce Refund Rates with AI Insights
Fullcart analyzes your return and refund data alongside customer interactions, product reviews, and order details to identify the root causes of returns. AI surfaces patterns like sizing issues, misleading descriptions, or quality problems, then recommends specific actions to reduce your refund rate and protect margins.
Track Contribution Margin by Channel
Fullcart calculates contribution margin for every sales channel by pulling in channel-specific costs including platform fees, advertising, fulfillment, and returns. AI provides clear channel comparisons and recommends where to invest more and where to scale back for maximum overall profitability.
Analyze Your Shopify Store Data with AI
Fullcart connects directly to your Shopify store and lets you ask questions in plain English. Get instant answers about sales trends, customer cohorts, product performance, and more without touching a spreadsheet.
Ready to put this to work?
Fullcart's financial analyst pulls in all your cost data — COGS, shipping, fulfillment, transaction fees, ad spend, and returns — to calculate true net profit margins at the product and variant level. Get started with Fullcart for free.
*Always free, no card required